“Junk Car River Bank” is the name of the new AW16 collection by Soulland, who recently presented their new collection at the London Collections: Men.
Contrary to pretty much every single brand showing at LC:M, the guys of Soulland, Silas Adler and Jacob Kampp Berliner, chose to present their show outside. More specifically at Bloomsbury Square.
The outdoor installation consisted of a mix of old car wrecks, trees, plants, heavy rain and decked out models wearing pieces from the new collection. Thankfully the models had been provided with an umbrella to keep them dry.
You can get a feel of the show and the new collection by checking out the video below, courtesy of the British Fashion Council. In addition you can also read i-D’s exclusive interview with creative director Silas Adler here!