The Ultimate Power Couple

Throughout time, the world has seen its fair share of power couples. Starting off in the mid 1960’s, Yoko Ono and John Lennon prayed for peace while the whole world was watching outside their windows. Their love affair ended in 1980, where Lennon was shot outside his home in New York.

A couple years before the tragic shooting of the ex-Beatle, Diane Keaton and Al Pacino started shacking up on the set of “The Godfather”. As with Yoko and Lennon, the media kept the public updated, as the two actors dated on and off from the start of the 1970’s to 1990, where the legendary franchise was completed.

annie-leibovitz-depp-moss About five years later in the mid 1990’s, Kate Moss and Johnny Depp began dating. The supermodel and the actor, both on top of their respective careers, proved to be the epitome of the 90’s power couple. They split up after four years.

In the beginning of the new millennium, Jennifer Lopez and Ben Affleck got together, kick starting what has become a very popular trend – combining the first names of celebrity couples into portmanteaus (a portmanteau is a combination of words, e.g. brunch).

Bennifer, Tomkat and Brangelina, just to name a few, are all examples of very powerful and influential couples, but in 2012, a new power couple emerged – enter Kimye!

MTI2ODU2Njc3MjM1Mzk5MTM0Mr. & Mrs. West
Kim Kardashian and Kanye West began dating in April 2012, although Kim at the time was legally married to basketball player Kris Humphries.

Fun fact: In April 2012, Kanye dropped the track “Cold (Theraflu)”, where he openly disses Humphries with the phrase “lucky I ain’t had Jay drop him from the team”, referencing to the fact, that close friend Jay Z, who owned a part of the Brooklyn Nets, where Humphries played at the time, could have got Humphries kicked off the team – if Kanye felt like it!

On New Years Eve 2012, the couple announced that Kim was pregnant, and in June 2013, she gave birth to their first child, daughter North. Kimye got married almost a year later in Florence, where they also landed the cover of Vogue, who dubbed the newlyweds #worldsmosttalkedaboutcouple.

From burgers to “haute couture”
Living in the limelight for most of their lives, Kim and Kanye have thus far led very different lifestyles. In the sense that Kim and the rest of the Kardashians have lived in the tabloids, showcasing themselves through their reality-show “Keeping up with the Kardashians”. Compared with Kanye, who has always been above the petty commercialism, focusing on making products, as he mentions several times in the infamous interview with BBC Radio 1’s Zane Lowe from 2013.

But it seems that marriage have brought them closer. The relationship has especially improved Kim’s otherwise sleazy reality reputation, and has given her a more “classy” look.

For instance, the couple recently did an ad-campaign for the Parisian luxury brand Balmain. The campaign was even shot by Mario Sorrenti, who is one of the best fashion photographers in the world. A notch up for Kim, who used to push burgers for Carl’s Jr. back in 2010!

img-kimkanyevogueapril_183722700755Online domination
Most people usually consider Kim as having very little talent, if any at all. But it’s hard to argue the fact, that she must be a brilliant businesswoman. She might have had an unfair advantage, given her Hollywood lifestyle, but Kim has worked for her success.

With her success in selling herself and her physical attributes to the public, she has created an outstanding brand, which in the 2014 winter issue of Paper Magazine, almost literally “broke the Internet”!

jean-paul goudeBesides breaking the Internet with her behind, Kim Kardashian is also managing a wide range of extremely influential social media accounts. As an example, Kim manages one of the most followed Instagram accounts in the world, with more than 36 million followers. She is currently battling for first place with gal pal and equally influential Beyoncé, who by the way is also one half of the power couple, consisting of her and Jay Z.

Fun fact: 4 out of 10 of the world’s most followed Instagram accounts are managed by members of the Kardashian/Jenner family.

Kanye is also very popular online, and even though he doesn’t have an Instagram account, and he only updates his Twitter account on special occasions, the man is everywhere. It’s practically impossible not to be exposed daily, to at least one picture or quote of the self-proclaimed God that is Yeezus.

 So whether or not Kimye is the ultimate power couple can be discussed. But there can remain no doubt, that they currently reign as the #worldsmosttalkedaboutcouple!